Deering Banjo Company has chosen Zenith Music in Perth, Australia, as the exclusive national distributor of their American-made banjos in Australia. Expansion into the foreign market is a primary focus for Deering Banjos. An increased demand for banjos worldwide plus a strong interest in bluegrass music in his country prompted owner Lionel Cranfield of Zenith to approach Deering Banjos for distributor status. Zenith Music was established in 1969 and has been a part of the Deering dealer base since 1993. Recognizing the need to make it easier for overseas customers to get banjos more quickly, Deering Banjo Company will be seeking further opportunities to add other foreign distributors to carry a full range of their high quality, American-made banjos.
In Western Australia, Zenith Music is a household name. Their Zenith Music Imports division is the national distributor for Martin Guitars, Hofner German-made violins, Kamaka Ukuleles of Hawaii, among others. Lionel approached the Deering Banjo Company at the 2005 Anaheim NAMM show. His goal is to educate his Australian customers by introducing them to a higher quality acoustic banjo than they have previously had an opportunity to play. Each of his stores will carry Deering’s full range of banjos from the very popular rock maple Goodtime banjos through to their latest Tenbrooks line with the new Jens Kruger tonering from Switzerland.
All Australian inquiries will be directed to Zenith Music and Internet browsers can find Zenith’s web site in the international listings on the Deering Banjo Company web site, www.Deeringbanjos.com.