To get the bridge set exactly, use harmonics:
On the first and fourth strings, pluck the string while touching it
above the 12th fret. Lift your finger off the string as you pluck
it. This should ring clearly, and is called "chimes."
Now play that string again while fretting the 12th fret right behind
the fretwire. These two notes should be the same if the bridge is
in the correct place.
If they aren't the same, move the bridge:
AWAY from the NECK if the fretted note is HIGHER than the harmonic
note.
TOWARD the NECK if the fretted note is LOWER than the harmonic note.
It is important to set the bridge exactly. If the bridge is as little
as 1/32" out of place a large amount of sound quality is lost. When
set correctly, it may not be perfectly perpendicular to the strings.